Content services.
Developmental editing
The big picture. A systematic analysis of the structure, organization, theme and content layout of your entire book, manuscript or document. This consultation occurs early in the process of conceptualizing and creating your written masterpiece. We take your rough ideas, concepts and creative scribbles and set them on the path toward being cohesive end products. This process ensures that your voice has clarity, consistent messaging and an accurate level of detail, and sets the correct tone for your audience.
Copyediting and Proofing
Making sure the details are perfect: spelling, grammar, sentence flow. We strip away the excess fluff to get to the core of your message... which keeps your readers captivated and informed. We make sure the words flow with clarity and the branding is consistent.
Formatting
The basic layout of your document should make it easy for all levels of your audience to browse and read in detail. (Table of contents, headers and footers, page numbers, lists, tables... all the minutiae.)
Researching
Internet research to make your information as accurate and detailed as possible. This service will help you create glossaries and find references for your facts.
Content Organization
Have you ever wasted an afternoon trying to find information lost within a document or website? This service prevents your readers and/or employees from feeling that same frustration. Using an effective system, we organize your content and give your audience an easy system to find the information they need.
Marketing emails
We can turn your existing marketing or web site content into easy-to-send mass emails for your captured audience, or we can write it from scratch. We can set you up with a system that will allow you to send your email to hundreds and even thousands of customers, with graphics and links embedded.
Create a Constant Contact account through Outside Eye
Blogging
A blog can be a great informal marketing tool. In your own voice, you can casually spread the message about your product or service. We can help you set up, edit, even ghostwrite this blog.
Social Networking
It can be hard to stay on top of all the social marketing opportunities available to you. We can help you set up and maintain a Facebook page, send regular messages to your "fans", and set up automated Twitter feeds so that you don't have to put any effort into maintaining your presence on these networking sites.
Search Engine Optimization
We'll help orient your web site and blog copy toward getting the most attention from search engines, and thus the broadest exposure among your intended audience. Through the use of metatags and keywords, we'll pepper your text and HTML (web site code) with just the right terms to grab the attention of the robots.
Contact Outside Eye for rates.
"For every author there comes a time when, after multiple drafts and endless revision, it is essential that the manuscript be shown to a neutral someone who is sensitive, appreciative and has excellent editing skills. I found all of those qualities in Joslyn's patient reading, critiquing, re-reading and multiple polishings of my book. Her work and response was thorough and timely. And, what is as important, she is fun and easy to work with and is a good listener." -- Juliet Seaver, writer