Freelance copywriting, editing, and content marketing for technology and B2B brands
Outside Eye Consulting
HOW DO YOU COMMUNICATE WITH YOUR READERS?
The difference between their eyes glazing over and their interest being sparked
I help B2B brands create better digital content, clarify their business lexicons, and reach targeted audiences more precisely — including website copy, AI-assisted content development, case studies, customer stories, blog posts, bylines, SEO targeting, ebooks, white papers, thought leadership, email campaigns, one-pagers, and more.
Copywriting
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Ghostwriting
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Copyediting
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Copywriting * Ghostwriting * Copyediting *
Content Marketing
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Technology branding
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Content Strategy
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Bylines
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Content Marketing * Technology branding * Content Strategy * Bylines ·
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I write digital content and other marketing copy for clients across a broad range of subject matter, with a specific emphasis on technology and business.
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I refine and proof your existing copy or your rough drafts so they are flawless and consistent in style, tone, and voice.
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Need preliminary feedback? Long before getting into the “to serial comma or not to serial comma” debate, I can help you formulate your ideas more clearly.
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When it comes to expert articles and blog posts, we’ll kick off with an interview to capture your ideas or bullet points, then I will translate them into a cohesive whole.
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An expert prompt writer, I can turn videos, transcripts, outlines, and rough notes into polished pieces quickly with the help of generative AI — plus human insight, sans jargon.
Much of the work I do is subject to client confidentiality, but I am happy to share examples of my writing by request. You can also visit the Accolades page for a few samples.
“Joslyn has a unique ability to translate my thoughts and ideas into elegant and succinct written prose that she expertly tailors to the audience I'm trying to reach. She is able to quickly master technical concepts and specific ideas and produce content as though she were an expert in that field. She also provides insightful and rapid edits on work we produce that make it much more impactful. And she is very easy to work with and manage.”
— Jennifer Neundorfer, Co-Founder & Managing Partner, January Ventures
Why Outside Eye Consulting?
I look at your ideas from an outsider’s perspective (just as your audience does) in order to pinpoint the most effective ways for you to get your point across and establish a branded voice.