Writing for Etsy Journal is a dream freelance job for me, but more importantly, I could be a great resource to help you write excellent content. Here’s why:

1

I’m a freelance writer and editor with about ten years of experience working with companies in the technology, retail and wellness arenas. I’m great at coming into an organization and adopting a brand style while also bringing a fresh outside P.O.V. 

2

As a functioning craftaholic, the subject matter is deeply embedded in my heart. I write about crafting on my blog and post frequent photos of my homesteading aspirations on my Instagram feed.

3

The format of your blog is one I’m quite familiar with and practiced at. For one of my favorite clients, Eventbrite, I frequently conduct interviews and then write up short, pithy blog posts about the subject. For instance, I wrote a post called “How One Foodie Couple Used Events to Turn a Passion Into a Career” after interviewing the couple who started the highly lucrative blog Pinch of Yum.

4

I ghostwrite for a lot of technology movers and shakers. Here are a few examples:

• For Veronique Lafargue, Senior Director of Content Strategy at Box and former head of content at Google for Work, I wrote “How to Brainstorm Like a Googler,” which appeared in Fast Company.
• For James Glassnap, a senior UX researcher at PARC, I wrote “Nine Requirements for a Successful Ridesharing System,” which appeared in TechCrunch.

5

Besides the literally hundreds of blog posts I’ve written for clients, I’ve also written plenty of other types of content, including:

• A Google Apps for Work newsletter
• A YouTube video description for Box (click “Show More” to read the entire case study)
• A G Suite article about women entrepreneurs
• Website copy for Paragon Real Estate Group (the neighborhood descriptions in particular)
• A quiz for Eventbrite called “Are You a Festival Trendsetter?“
• Lots of white papers and ebooks, samples available by request

6

Although I now live in rural Vermont (dreamy), I spent nearly 20 years in the San Francisco Bay Area working with technology and wellness companies, immersed in the collaborative spirit of ingenuity that reigns supreme there. I deeply understand the concept of building a lifestyle brand on a technology platform — being #digitalfirst. I also have plenty of great references if you are interested!

7

I understand SEO practices — and how important it is to use keywords without becoming a slave to keywords. Great content starts with good writing; keywords come second.

8

I’m a writer, yes, but I went to art school (Syracuse University, BFA dual major in ceramics and photography), so I’m highly visual and love using images to illustrate a post. Often, for clients, I suggest images I think would work well to complement the words. Or, I build a post around images they provide.

9

I’ve been a rabid Etsy shopper since 2012, but as the mom of ridiculously cute identical twins girls, I now obsess over kids’ stuff on Etsy on almost a daily basis, so I’ve definitely got that market covered.

10

I’m social savvy and love to promote everything I write on Instagram, Twitter and LinkedIn.

 

If you have an opening for a freelance blogger, I would be thrilled to be considered. Please email me or call me at 415.203.0255.